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Led the 2008/ 09 brand design identity campaign for Sage, the academic publisher. In collaboration with Sage’s US & UK Marketing Directors, PR & design teams, the brand position in the market was identified, differentiated and established.

Interpreted the key message, ‘The Natural Home for Authors, Editors and Societies’ as a fluid graphic motif, designed to represent the flow of information and communities¬†linked together. This was applied in print, online and video, and brand guidelines were produced.

The identity was designed for use in Sage’s four global locations: US, UK, Asia & India.

“Jason has given us a much clearer and consistent approach to communicating with our customers and provides us with a great platform to develop our brand identity and marketing communication in the future. Under his watch we now have more coherent design materials, design guidelines and a whole new global look for SAGE.”
Ed Lound, Head of Marketing Services, SAGE

 

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