Robert Clayton | Thorne Creative

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Robert Clayton


ConceptPrint


Rob Clayton is an editorial & corporate photographer in London, with many prestigious clients on his books. Rob was still pleased with his identity designed over 10 years ago, but felt it was time for a change.

It’s always favourite to come up with brand new ideas, but we decided the existing ‘catchlight’ concept still worked, just that it could be made more clear, discreet and modern. Futura was already house font on the website, so it made sense to follow that through on the stationery. However, we introduced more weights & glyphs to create contrast, emphasis and interest.

Overall, we like to think that what was a good design before has been much improved, clarified and freshened up. And we are pleased to have helped add more value to Rob’s brand.

“Many thanks to Jason Thorne for great work in refreshing my brand identity and associated print.  One factor I enjoyed was the constant flow of information and how I was kept informed through the process.  Pleasant challenge to see through”. Robert Clayton

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