ITV branding broadcast television marketing design Identity Interactive Moving image

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InteractiveMoving image

Designed ITV interactive’s on-screen loading sequence graphics. The ITV ‘dog’ logo occupied the same position top-right of screen on terrestrial channels, so it made sense to adapt it for use on interactive channels. The letters ‘ITV’ in squares were replaced by the 3 animated loading blocks, and the ‘i’ for interactive on red added.

“A very talented and dedicated individual. Takes on board the creative brief and delivers accordingly. Extremely sensitive to clients needs and requirements and works well when under extreme pressure. A pleasure to know and work with.” Debbie Mason, Interactive Commissioner, ITV Interactive