hubnet finance branding marketing design identity

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Designed the identity for Hubnet Exchange Ltd. Hubnet is a new business trade currency in the UK barter market. Value for money and flexible trading amongst a close knit network of members are key features. Barter trade, though tried and tested is somewhat unusual and so the company wants to convey a sense of trust, experience and clarity. It also wants to be seen as clean, modern and relevant, providing a real option to dealing in pure cash. The logo aims to embody these values, while the letter ‘E’ shown as a pound symbol is a little added extra.