Bill Warry wine drinks Branding marketing design Identity Interactive Marketing Moving image Print Visual merchandise

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Bill Warry’s World of Wine

ConceptInteractiveMoving imagePrintStrategy

Brand identity for Bill Warry’s World of Wine. The approach aims to convey an appreciation of the modern fast-paced competitive online wine industry, and a knowledge of wine tradition that the owner has.

Brand ‘X-ray’ advice started the project, and recommendations were made on how to differentiate the company in a tough market. Importantly, it was felt Bill himself – as affable wine enthusiast – should be placed at the heart of the brand.

Various ways were used to communicate the business: brand naming, logo design, ‘jingle’, web design, stationery, labels, leaflets, livery, video promos, blogs, email alerts and various other forms of marketing including copywriting.